Sustainability

Less water. Less Energy. More opportunity. 

At Outland Denim, we do business in a way that makes sense for today, tomorrow, and for future generations. 

We have proven that a sustainable career path and holistic approach to supporting our staff is the key to true social change in not only the lives of our staff but their families and communities.  

But we feel that when it comes to social and environmental policy, you can’t have one without the other.  

So while we set out to create something 100% socially sustainable, we now see the opportunity and our responsibility to help clean up the denim industry, too.  

From responsible stewardship of natural resources and raw materials, to thoughtful design, research and collaboration, as a company we invest heavily into ensuring that our denims make a minimal footprint as they begin their life. 

Cleaning up denim’s dirty reputation.   

We choose to use organic cotton to create our denims, which is proven to use 91% per cent less blue water (fresh surface or groundwater sources) than conventional cotton. 

Our organic cotton is farmed with zero use of agrochemicals, such as pesticides, Which is known to reduce soil quality, contribute to water pollution, and severely affect the health of farmers. 

Tradition meets innovation. 

Our stand-alone wash and finishing facility, equipped with industry-leading water and energy reducing technology, represents a new standard of sustainability.  

Our classical production style, combined with state-of-the-art finishing techniques, result in premium finished denims with less impact. 

We source the finest, most sustainable raw materials from suppliers who share in our mission and excel in social and environmental responsibility.  

Every button, rivet, and stitch is selected by our designers with intention to minimise impact on the environment and ensure that there is zero exploitation in our supply chain. 

One eye on tomorrow. 

"Without sustainability, what hope do we have to offer our sons and daughters for the future?” —- James Bartle, Founding CEO, Outland Denim

In-house, and in partnership with universities and governments around the world, our research begins in the areas of water purification, carbon footprint reduction, and zero-waste production, and extends to the intricate tracking of social and environmental impact with the use of big data. 

We believe that the sustainability journey is ongoing, and we are pleased to be able to publish the results of our research, collaborations and milestones for our customers via the Outland Journal and other public reports.  

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